How to Find Leads for Your Cleaning Company and Grow Your Client Base

 

Table of Contents

1. Understanding What Makes a Quality Lead

2. Build a High-Converting Online Presence

   • Optimise Your Google Business Profile

   • Use Review Platforms to Your Advantage

3. Leverage Lead Generation Platforms

4. Use Paid Advertising Without Wasting Your Budget

5. Tap Into Customer Relationship Management CRM Tools

6. Automate and Streamline Your Booking Process

7. Promote Referrals and Word-of-Mouth Marketing

8. Network Through Industry Associations and Training

9. Frequently Asked Questions People Also Ask

10. Final Thoughts

1. Understanding What Makes a Quality Lead

Not all leads are created equal. A good lead is someone who:

• Lives within your service area

• Has an immediate or future need for your services

• Possesses the budget and willingness to pay

• Fits your business model for example residential or commercial

Identifying your ideal client profile helps you refine your marketing strategy and avoid investing in sources that attract unqualified traffic.

2. Build a High-Converting Online Presence

Optimise Your Google Business Profile

Your Google Business Profile acts as your digital shopfront. Ensure you:

• Verify your listing

• Update services, hours and contact info

• Add high-quality images

• Encourage happy clients to leave Google reviews

Tools like Moz Local, BrightLocal and Podium Reviews can boost your local visibility and automate review requests.

Use Review Platforms to Your Advantage

Leverage online directories where homeowners and businesses are actively searching for cleaning services:

• Angi

• Yelp and Yelp Ads

• HomeAdvisor

• Thumbtack

• Bark.com

• Porch

• Housekeeping Co

• HomeStars

Encourage satisfied clients to leave reviews and respond professionally to all feedback. Reviews are critical social proof that builds trust and boosts SEO rankings.

3. Leverage Lead Generation Platforms

Tap into dedicated platforms that connect service providers with high-intent customers:

• Bark Pro and Bark.com

• TaskRabbit

• Service Autopilot

• CleanCore Solutions

• The Janitorial Store

• TaskRabbit

You might also explore lead-selling services like Lead Geeks and platforms like Nearby Now, especially if you serve niche markets such as post-construction cleaning or sanitisation services.

Pro Tip: Use platforms like CallRail to track which lead sources are converting so you can optimise performance.

4. Use Paid Advertising Without Wasting Your Budget

Paid ads can be a fast track to getting leads but without protecting your spend you could end up targeting the wrong audience.

Recommended Channels

• Google Local Services Ads

• Facebook Ads Manager

• LinkedIn Ads

• Yelp Ads

To monitor performance and prevent click fraud consider tools like PPC Protect, ClickCease and Adzooma.

Platforms like WordStream, Semrush and Ubersuggest offer keyword planning and competitor research ensuring you are targeting the right long-tail phrases.

5. Tap Into Customer Relationship Management CRM Tools

Keeping your leads organised is just as important as finding them.

Top CRMs for cleaning businesses:

• HubSpot CRM

• Salesforce

• Zoho CRM

• Freshworks CRM

• Keap

• HighLevel CRM

A CRM helps you:

• Track interactions with leads and clients

• Automate follow-ups

• Understand your sales lifecycle

Couple your CRM with email marketing tools like ActiveCampaign, Constant Contact and Mailchimp for nurturing campaigns that convert one-off clients into lifelong ones.

6. Automate and Streamline Your Booking Process

Automated booking tools reduce friction and allow potential clients to book instantly — a massive plus in a convenience-driven world.

Recommended Scheduling and Automation Tools:

• Housecall Pro

• Jobber

• Launch27

• Maidily

• ZenMaid

• BookingKoala

• MaidCentral

• NiceJob

• ServiceMonster

• Vonigo

• Service Fusion

• ResponsiBid

These platforms allow prospects to check availability, request estimates and book services directly — often improving conversion rates by 20 percent or more.

7. Promote Referrals and Word-of-Mouth Marketing

A happy customer is your best sales rep.

Strategies to generate reliable client referrals:

• Offer discounts for referrals

• Run Introduce a Friend campaigns

• Use platforms like NiceJob and Podium to create automated review and referral workflows

• Email past clients periodically with new offers or service add-ons

You can also use loyalty programs through CRM integrations to reward repeat clients.

8. Network Through Industry Associations and Training

Being part of professional networks earns you credibility and education opportunities giving you a competitive edge.

Recommended Associations and Courses:

• ISSA

• Cleaning Management Institute

• Cleaning Business Academy

• Grow My Cleaning Company

• Swept University

• MarketKeep Webinars

These resources often offer directories where members can be listed, industry tips to improve services and networking to form partnerships and referrals.

9. Frequently Asked Questions People Also Ask

How do cleaning companies attract new customers

Cleaning companies attract customers through digital marketing, local reviews, lead generation platforms like Thumbtack and Angi, referral programs and paid advertising channels like Facebook and Google Ads.

What is the best lead generation site for cleaning services

Angi, Thumbtack and Bark.com are among the best for residential while HomeAdvisor and Porch are effective for commercial or construction site cleaning leads.

How do I promote my cleaning service online

A strategic mix of SEO, social media engagement, Google Local Services, email marketing and listings on sites like Yelp and HomeStars help promote cleaning services effectively online.

Can I grow my cleaning company without spending a lot on marketing

Yes — by using organic strategies such as Google Business optimisation, requesting Google and Yelp reviews, leveraging referrals and staying active in local and online communities. CRM platforms like HubSpot and Mailchimp offer free tiers to help kick things off.

10. Final Thoughts

Growing a cleaning company takes more than mops and elbow grease — it takes smart marketing, the right tools and consistent customer experience. From leveraging platforms like ZenMaid, Launch27, Angi and Google Local Services Ads to optimising review strategies and automating your bookings, every touchpoint should be client-focused and conversion-driven.

Stay agile, track what works with tools like Supermetrics and Google Analytics and always put your customer experience first. When you pair excellent service with powerful lead strategies, growth is not just possible — it is inevitable.

So take the next step: audit your current funnels, test new lead sources and refine your brand visibility. Your future clients are out there — make it easy for them to find and love you.

Written by an SEO-Optimised Copywriter for the Cleaning Industry
Reviewed and Compliant With Google’s Helpful Content Guidelines

Ready to step up your lead game? Start by listing your business on Yelp, updating your Google Business Profile and exploring platforms like Jobber or ServiceTitan today.

Need help implementing these strategies? Contact a certified expert in cleaning business marketing or explore platforms like Grow My Cleaning Company and Cleaning Business Academy to fast-track your success.